Sunday, 31 January 2016
Digipack & Magazine Advert
From receiving feedback on the digipack and the magazine advert they had some specific parts to each that they felt should be changed. For the digipack the main one was on the inside panel (top right) to change the font to match the font which we have on the back cover of the magazine advert. The way in which I was able to change this was by instead of trying to match the colour and effects the first time using Indesign I instead decided to look at what the fonts we originally used on the back cover were and looked at the different effects we had used on them. In order to adjust it I put the photo back into photoshop and then double clicked on the writing on the side and then from this I added the outer glow effect and coppied the effect which I had originally used on the back cover. The only other adjustment which I made to was to change where about we had the writing about the artist on that panel as well. The reason for moving this was that our group thought that the bottom of the panel looked too empty without anything and that the space left at the top would look better without the writing being cramped and squashed into that space. By moving this it allowed us to use a larger space to put the writing across and made the image look more full. The majority of the feedback which we recieved about our magazine advert was that they liked the idea which we were going for however they felt that there were too many empty spaces and gaps on the advert, as well as this Jack Garratt also won the brit award for critic's choice so we felt that it would be important to get this onto the advert as he is still a relatively new artist and by having this on the advert it would build up more interest around him. The new font that we have used is American Typewriter Condensed Light which looks a lot lighter, is easier to read and suits the the rest of the photo on the advert better. I also removed the social media icons as they looked out of place on the photo but I have left @JackGarratt which is his Instagram and Twitter name. As well as this I have used more up to date icons from Spotify and Apple Music. I have also increased the size of the front cover of the digipack on the magazine advert so that customers will be more aware of the crossover between the two. For the date release I have also changed it to just numbers as it looks visiaully smarter, is bolder and takes up less space than writing out the full date like with what I had originally done.
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